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Ad $ Summary

Provides information on advertising expenditure data across eleven media: magazines, Sunday magazines, newspapers, national newspaper, outdoor, network television, spot television, syndicated television, cable television, network radio, and national spot radio. Lists brands alphabetically and shows total eleven media expenditures, media used, parent company and PIB classification for each brand. Also included in this report are industry class totals and rankings of the top 100 companies of the eleven media.
Availability:
Off-campus access limited to current UO students, faculty, and staff.