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Market Share Reporter

Market Share Reporter (MSR) is a compilation of market share statistics from periodical literature. MSR entries fall into 4 broad "Market Share Type" categories: Corporate, Institutional, Brand, and Product. Covers both consumer and industrial products. Includes both company market share and brand level market share. The focus is on US coverage, but selected international coverage is included starting in 2005 when World Market Share Reporter was merged with Market Share Reporter.
Availability:
Off-campus access limited to current UO students, faculty, and staff.